Building customer trust is one of the most important things that companies and online store owners are keen to achieve and to maintain and strengthen it. It is a basic criterion for measuring the success of your online store, by providing services and products that meet the customer’s needs and enhance his / her sense of comfort.

In light of the great competition between electronic stores, the focus has become not only on marketing policies, but to gaining and retaining customers’ trust, which helps build customer loyalty and increases the company’s profits.

But gaining customers’ trust in an online store requires many basic things that it must contain, in order to distinguish it from your competitors from other stores. S

In the following article we will review the most important steps to gain customers’ trust in your online store.

Sharing customer opinions and ratings their experience in the online store:

This step is done by allowing comments on the products offered by your online store, and their satisfaction with the purchasing experience, it also helps to increase the conversion rate of your products, after creating a state of comfort and safety among other customers who read reviews and comments, as it shows your credibility in dealing with customers, which leads to increase customer confidence in your online store. 

Establish a clear policy for the online store:

This is done by making the payment and purchase process easy and safe at the same time, by clearly informing customers and visitors to your store that how to make the purchase process, and making them sufficiently aware of the shipping cost from the beginning of the purchase process, the arrival date of their products and the possibility of tracking their products electronically, in addition to displaying e-payment methods, in order to feel safe when entering their credit card information.

View SLL security and protection seals in the online store:

It is one of the most important requirements for advertising via Google AdWords or Facebook as paid ads. When creating your store, you must place the seal either on a sidebar or at the top or bottom of the store, which helps you gain your customers’ trust in your online store.

Activating the SSL protection protocol on your store provides security for customer data and protects online transactions, by maintaining the confidentiality of data as it is transmitted across sites through encryption.

In other words, the customer’s data will be invisible to hackers, and this protocol is known as SSL – Secure Socket Layer.

Constant communication with online store customers:

Your online store should always be in touch with customers and respond to all their inquiries and comments to encourage them to buy your products. Therefore, it is necessary to display ways to communicate with you through instant chat, a phone number and email, and the ability to communicate through social media accounts.

Read Also: The importance of live chat in e-store

Create a FAQ page in the online store:

Creating a frequently asked questions page is essential for you as a business owner that provides comprehensive answers to new customers. It indicates the credibility and transparency of your store, and it also reduces the barriers that new visitors build to your store.

So be sure to place it at the top of the store’s home page that visitors can easily see it immediately without searching for it.

Availability of social media platforms in the online store:

In order to stay in touch with customers and tell them about your new products and offers, you must use your store’s social media sites, as they are an important tool in gaining customers’ trust and strengthening their relationship with your store, which encourages them to make the purchase.

The number of your followers gives a level of credibility for dealing with your store, as well as you should quick response to comments and inquiries of your customers to strengthen your relationship with them professionally.

Testing the online store before launching it:

Before launching your online store, you must test all the tools to ensure that they work well, as customers hate broken tools and you may lose many of them.

So pay attention to the way of displaying those tools in an attractive and organized manner in the store, and ensure that your store is compatible with smart devices and tablets, and has the ability to view your store with all its features and tools on the screen of these devices, so that the customer does not find difficulty when buying from your store by using his / her smartphone.

All of these matters are considered essential and affect customers’ evaluation of your store.

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Gaining customers’ trust in the online store requires many basic things that it must contain, so in the article we will review the most important steps to gain customers’ trust in your online store.