The importance of monitoring your website`s visitors lies in knowing their actions, knowing the period of time that the visitor spent on your site, what topics visitors are interested in, and the country of visitor, in addition to a lot of important information that you - as a site`s owner and content maker - must be aware of. Familiar with all these important details.
So today we are going to present the best tools to analyze your website`s visitors and monitoring their actions.
1. Google Analytics:
Google Analytics is a tool that helps you track and collect data about your website`s visitors and accurately understand their behavior and actions within your site.
Through Google Analytics, you can also know the keywords that attract customers to your website from search engines, along with other details such as languages, ages, the countries they come from, and the number of pages they visited, whether they are using mobile devices or desktop computers.
You can also know the percentage of profits achieved by each marketing channel or each advertising campaign separately, and calculate the Return On Ad Spend, (ROAS), and many others, which will help you achieve your business goals, increase sales and profits, and improve the overall Return On Investment (ROI).
It is considered one of the most important digital tracking and analysis tools since 2005. It collects very accurate information and analysis for you about your visitors, from their preferred times to enter your site to the purchases that occurred as a result of a specific campaign and other things.
Cost: Free.
2. Hotjar:
It is one of the most fun tracking tools to measure the behavior of your website`s visitors through Heatmaps.
Hotjar is a powerful tool that online businesses can use to improve the conversion rates and usability of their websites. And the most requested features include conversion funnels, squeeze charts, and visitor registrations.
It also combines both feedback and analysis tools, in order to help users to discover where visitors click, how much time they spend on each page and their scrolling patterns, all of this helps you identify areas that need improvement.
We all know that a lot of people are reluctant to share personal information, so Hotjar provides an easy way to understand your mobile and website visitors without asking them to fill out a form.
Cost: Free and Paid.
3- HockeyStack:
It is a relatively new tool compared to its competitors, but it combined the best features of Google Analytics with the best features of Hotjar in a simpler way!
It gives you a summary of the visitor’s session on your website in writing (unlike Hotjar, which gives you a video recording).
This is useful for you if you are dealing with sites that have high traffic as it is difficult to see all visitor records. HokeyStack gives you the correct information to form theories, correct and improve your website.
Cost: Free and Paid.
4. Yandex Metrica:
It is a powerful tracking and analysis tool, and considered an alternative to Google Analytics from the Russian competitor Yandex.
In addition to the regular tracking features, Yandex Metrica offers Heatmaps and video recording of visitor sessions as Hotjar.
https://metrika.yandex.com
Cost: Free.
5. Crazy Egg:
It is a tool for tracking and analyzing visitor behavior, it is a similar to Hotjar but with more features, aimed at improving conversions.
It gives you tracking and analysis using Heatmaps, session recording, A/B tests, Scrollmap, and more.
Cost: Paid - starting from $24 per month.
