Recently, the search engines provided many updates, and those in charge of websites and e-stores seek to be their websites on the first pages of search results. Therefore.

Therefore the focus here is on the basics of search engine optimization (SEO), specifically the keywords, in order to build content that tops the search results, as a number of free and paid tools are relied upon to extract those keywords.

In this article, we will review the most important tools or sites for extracting keywords.

The most popular keyword extraction tools:

1. Google Ads Keyword Planner tool:

Google has introduced the Google Ads Keyword Planner tool to help users create Google ads to find their target market.

Opening an account in Google Ads is completely free, and users are not required to purchase advertising space. This free tool also enables you to know which keywords should be approved to writ content that helps you rank high in search engine results.

As for how Google Ads Keyword Planner works, it is based on creating an account on ads.google.com, then clicking on Tools, then on Planning, then Keyword Planner, where there are two sections, the first one is Find new keywords, and the second is concerned with obtaining search volume and predictions “Get search volume and forecasts” If you want to get new keywords for free, use the first option.

2. Google Trends tool:

The Google Trends tool relies on strong seasonal activities. For example, clothes are sold more before the holiday season at the end of the year, therefore searching for them are increasing during this period. There is always a specific peak for keywords that you can use, as this tool is considered one of the best ways to discover peaks and minimums, where it gives you analytical results for a specific time period of the year, as it is based on displaying Google statistics for the words that were searched on Google.

Google Trends enables you to choose a specific country in the search process, and it also allows you to view the results of searches on the web, news, pictures, or searches on You Tube.

3. Keyword Tool:

The Keyword Tool is easy to search for keywords via Google's automatic suggestions, and it enables auto-completion on several sites, including You Tube, Amazon, Bing, Apple Store, Instagram, and X platform (Twitter).

The free version of this tool provides about 750 suggestions for each search. You can set Google’s location and language to find translated results. It helps you increase the number of visitors to your website or online store through the ability to know what browsers are searching for on Google and create articles about these ideas to attract visitors to your site.

You must focus on keywords consisting of two or three words and not just single keywords.

4. Soovle tool:

The Soovle tool complements the work of the Keyword tool in terms of the sites it supports, as this tool works with Google, Wikipedia, Yahoo, You Tube, Amazon, Bing, and Answer.com.

And it is working like the Keyword tool, and is distinguished by the fact that it is a free tool for all users.

5. Ubersuggest tool:

It is one of the most important tools for identifying keywords for free, it provides suggestions for keywords.

The tool is divided into three sections: overview, keyword ideas, and content ideas.

The first section gives an overview of keywords in terms of the number of times the word has been searched for, the difficulty of competing for it, and finally the cost per click on the keyword, taking into account that the higher the number, the more difficult the keyword is.

The second section - keyword ideas provides ideas for using the keyword, identifying the sites that used the word and topped the search results, the number of visitors to this word, and the possibility of filtering to obtain accurate results.

The third section provides ideas for writing content by presenting titles for articles that contain the keyword being searched for, and give an idea of the number of visits to these articles, the difficulty of competing for them, and other detailed information.

6. Keywords Everywhere tool:

Keywords Everywhere tool is one of the important tools for Google Chrome and Firefox browsers. It gives information about the search volume for a specific word and the cost per click (CPC) without the need for specialized platforms.

It provides search suggestions and the best keywords to rank at the top of search engine results, as they can be exported as a PDF or Excel file.

The tool of Keywords Everywhere also provides competition data for many websites specifically for keywords, located right at the bottom of the search boxes.

The tool supports obtaining historical data through Google search, analytics, and indicators, in addition to other specialized platforms such as UberSuggest, Soovle, You Tube, Amazon, and others.

7. Answer The Public tool:

This tool works to identify how the users are searching in search engines, by displaying keyword suggestions for the word being searched. Also, the tool enables the user to specify the language for the obtained results. The tool also generates a graph of long-tail keywords, that is, consisting of several words, which generates a graph of keywords related to the questions that users ask on search engines, and creates a list of keywords in alphabetical order.

8. Keyword Shitter Tool:

This tool generates a list of suggestions for each keyword. It relies on the Google Autocomplete feature to generate keywords, and its working mechanism is very simple, as it is enough to enter the main keyword and it will begin generating many suggestions related to your word.

9. Meta Description:

In order to build content based on keywords that rank high in search results, a number of free and paid tools are relied upon to extract those keywords.