What is affiliate marketing and its basics

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The growing interest in e-marketing as an essential and important tool for brands and commercial projects in the field of e-commerce to target customers professionally and easily has led to the emergence of what is known as Affiliate Marketing.
This method is one of the quick and effective ways to profit through the Internet, both for product owners and for individuals whose are working in this type of marketing.
In this article, we will learn about affiliate marketing program, its components and advantages.
Affiliate Marketing:
Affiliate Marketing is a type of marketing activities that focus on a specific type of business. It`s the process of earning money (commissions) every time you promote a company’s products or services and drive a sale. You only get paid every time you drive a sale, just like a commission-only sales representative. 
The affiliate marketing program is one of the easiest ways to get profit by selling products. So, with the emergence of online stores and websites that has led to the create new online job opportunities.
Also, changing the behavior of the customers, who now has multiple options to choose products that suits them, make the business owners in front of several difficulties. So, they had to rely on other methods of marketing Affiliate, just like earning money (commissions) every time you promote a company’s products or services and drive a sale. You only get paid every time you drive a sale, just like a commission-only sales representative.
 
Some important points for the definition of affiliate marketing:
  • Affiliate marketing includes products and services and every action the customer takes by subscribing to the mailing list until completing the sale process, including marketing purposes such as subscribing to a website, downloading a specific file or subscribing to a game..etc.
  • Many companies are working within the affiliate marketing system, including CPA companies, as well as CPI and CPL companies.
  • Affiliate marketing or commission marketing varies, it can be a certain percentage of the price of a product. Sometimes a pre-agreed amount is paid when the customer performs a specific act, and this is according to the agreement between the advertiser and the publisher, or according to the commission marketing system.
Basics of Affiliate Program:
The affiliate marketing program is based on two main pillars:
  • Affiliate marketer: Who will do the e-marketing of the products of the other party, whether the merchant, producer or brand, who determines a percentage of the sales price as a commission on the sale to the affiliate marketer when the sale is achieved.

The commission marketer has extensive experience in e-marketing and has innovated ways and means to help him / her to attract customers and increase sales.

  • Producer: He is the owner of the brand or the online store who prepares and displays products through his / her store or website, and when customers buying a product through affiliate marketing, he / she earns money, as his / her online platform deposits the price of the product into his / her account.
Therefore, the affiliate program is the primary link between the owner of the productive business and the affiliate marketer, where the profit is achieved for both, so the digital platform acts as an intermediary between the two parties, in return for getting its commission.
 
 
Joining the affiliate program:
  • Own your own website: You cannot be an affiliate marketer unless you have a website, because the affiliate marketing companies reject your request to join their networks if you do not have a website specialized in the field of products they have.
  • Find the right affiliate program for you: You should search for affiliate program providers in your business and website in order to apply to a company in one of those websites and after obtaining approval, you can start your marketing activity.
  • Joining the affiliate program: After you join the affiliate program, a special link will be given to you to start marketing and promoting products within your website or your social media. Where these links are encrypted and have codes that distinguish you alone, and the tracking system of the affiliate marketing program can discover your sales of products and thus get the agreed commission on each sale.
Conditions of starting an affiliate program or affiliate marketing process:
To start your business in the affiliate marketing program, you must have several basic ingredients, which are:
  • Defining the product or service: The process of selecting products or services is necessary to target customers and arouse their interest through your website and other platforms in order to achieve sales operations. So without an effective product, all marketing efforts will fail.
  • It is necessary to have several basic tools: Which are the Landing Pages tool, the Tracking and Analysis of advertising campaigns tool, the Viewing competing advertising campaigns tool and the tool for following advertisers’ pages that do not exist in your country.
  • The necessity of having electronic payment methods: These methods are enabling you to pay for the advertising campaigns that you will make for your various products, and to provide the possibility of receiving your agreed commission. Therefore, providing the electronic payment methods is essential in e-marketing in general and commission marketing particularly. 
Advantages of working in the affiliate marketing program or commission marketing:
Affiliate marketing program enables you to enjoy many advantages, perhaps the most important are:
  • Working in affiliate marketing does not require investment funds to start your marketing activity, therefore there is no risk of losing money.
  • Your work in affiliate marketing does not require the purchase and storage of products.
  • You can work in affiliate marketing or commission marketing to manage all your products and sales operations anywhere in the world and at any time that suits you.
  • Affiliate marketing gives you the ability to market a number of different products to increase profits.
  • Ensuring access to the due profits without fear of fraud by depositing those profits in the accounts of both the product owner and the commission marketer.
Meta Description:
This method is one of the quick and effective ways to profit through the Internet, both for product owners and for individuals whose are working in this type of marketing.
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