Marketing goals differ from one project to another, and they are not fixed, whether in one project or several projects. The marketing plan is flexible and modifiable according to variables, circumstances and the nature of the labor market. It is necessary to know what marketing objectives of your business or project needs in order to focus to achieve your current marketing goal to grow your business, so we will explain the types of marketing goals that suit business ventures.
Marketing Goal: Brand awareness suitable for launching commercial projects.
The marketing goal is based on brand awareness if your business is in its infancy or your company is emerging, the more customers know about your brand and your company’s activity in many situations, the greater their level of awareness of your company, and the formation of brand awareness is necessary when launching a project or new products and services from the company.
The degree of customer familiarity with your products and message is not limited to people getting to know your logo, but also to the importance of knowing your customers and target people about your brand and what it gives to its audience, and creating awareness of this needs a relatively long period of time and using different marketing strategies to achieve it, which helps to promote your business and increase the number of customers.
Awareness of your brand can be increased by preparing attractive and influential content that can be published on the company’s accounts on social media that help increase the reach of your products to a large number of customers, so promoting should be a very practical way with low cost.
Marketing Goal: Increase number of potential customers to increase the customers of commercial projects:
Many companies gain or increase the number of their customers by relying on potential customers because they show interest and communicate with your brand or business to get information about your products. The potential customer is focused on what his / her company does and wants to know more about your brand, so he / she is willing to provide personal information such as his /her e-mail in exchange for that information.
Therefore, you must work according to your marketing plan to educate the potential customers, and use all methods with them, such as the personal communication until to converting them into buyers, by raising their potential attention and interest on the subject, maintaining their interaction, and show them some offers from videos or digital books or discounts on some of your products to encourage them to buy.
Marketing Gola: Increase sales in line with the growth of commercial projects:
When your company or business reaches a stage of growth, your next marketing goal should be to increase sales of your products and develop others, and this can make by setting up a sales incentive program by motivating its employees in the sales department to increase sales and giving them privileges to achieve this, and sales representative follow a new strategy by offering improved services such as offering a product sample free of charge or a reduced price to encourage customers to purchase new products.
Giving special offers to customers is also one of the ways to increase sales, so the company relies on special promotions for some products, and inform its customers of these offers via e-mail or call, or by the company’s accounts on social media in order to reach a large number of customers, as well as the ability of using influential people known as Influencers who have a large number of followers on their accounts on social media, as many companies resort to them as a way to promote their products and services. This method has proven to be effective in generating more sales.
It is necessary to know the marketing goals that your business or project needs in order to be able to focus your efforts to achieve your marketing goal in a way that helps to develop your business.