Writing for marketing content is not an easy task, especially as it promotes a product or service. It must be subject to several specific criteria that push consumers to make purchase decisions. Therefore; the method that used in your editing of articles must affect visitors to your website and the way they interact with the content. So, e-marketing companies are concerned with the way of writing marketing content, which is part of their approved marketing methods, so in this article we will talk about how to write attractive marketing content.
Knowing the target audience:
Writing marketing content depends on the marketing strategic plan adopted by the company or product owner. The content writer is familiar with the characteristics of the audience who is trying to communicate his marketing messages and offer services and products to them, so that he can write marketing content that attracts target customers and pushes them to make a purchase decision, by providing All product information.
Persuasion usage in marketing content:
To write a persuasive marketing content, it is necessary to clarify the problem that the consumer may suffer to attract the attention of customers, especially that this method is followed by the experts of marketing products, in order to make the product or service as a lifeline and the solution to that problem, which helps to convince customers to obtain the product.
We talked about the strength of the response of users when you talk to them directly with frequent use of the pronoun “you”, this pronoun can attract the attention of the users to achieve successful and effective content.
Formulating marketing content by using the pronoun “You’:
When writing the marketing content about a product, you must address end users by using the pronoun “You” to be the speech directly and specific to a problem that the end user suffers from, which gives the content the power of focus, realistic, and responsiveness, as this pronoun can attract the attention of the users to achieve successful and effective content.
Search engine optimization (SEO):
The style of the way you write on the web page directly affects its ranking and evaluation in search engines, so it is necessary to write in a way that mimics the language of search engines, so several important points must be taken into account.
Choosing the keywords:
Choosing keywords is essential for building high-quality content and title that is suitable for search engines. When you select the search words, the article can compete and appear in search engines, and helps to attract more searchers to the website and provides a better experience for the user. The users will be able to find what they are looking for quickly and easily at the same time. Any article is useless without keywords.
Writing content suitable for search engines:
When writing the content of the article, especially for a website, make the sentences short and the information dense to meet the needs of the users who`s looking for product information and specifications. Make sure that the content should include the keywords or main words that the article was specified, as well as the content must include links that help the users to access other pages of the website. It is necessary to stay away from transferring content from a website to another because the search engines will show the old content as first results for the search process.
Writing sub-titles for article paragraphs:
The audience of websites does not have time to read the content completely, they are in a hurry and need quick information, so they use a quick article scanning mechanism to see if the article is worth to read, so the e-content writers resort to attractive sub-title that provide an expressive idea of the content at its the bottom, as well as the images within the paragraphs attract the attention of the users and the visitors to the website.
The search engines read the “Alt Text” of images, so it is necessary to put the alternative text and description of the image with appropriate keywords.
The (SEO) experts disagree about the importance of adding tags, but one of the most important notes that must be followed when adding tags is that the tag should not exceed 6 tags, by using an auxiliary word not writing general words.
The method used in editing your articles must affect the visitors to your website and the way they interact with the content, so e-marketing companies are concerned with the method of writing marketing content.